1. Ideal Client and Audience Research
Before building a prospect list, we work with you to clarify the type of people or businesses you want to reach.
Depending on your coaching offer, the criteria may include:
- Industry or professional field
- Business type or company size
- Job title, role, or decision-making responsibility
- Geographic location or target market
- Relevant business characteristics
- Other agreed criteria connected to your ideal client
The value to you: a clearer research direction, helping keep the prospect list aligned with the audience you actually want to reach.